Working alongside strategic development, I ideated, prototyped, and designed structural solutions.
Pacproject is an agency specialised in packaging and FMCG design, strategy, branding and realisation.
During my time there I worked in the initial phases of branding and design. I focused on strategic development through rapid prototyping, concept exploration, and structural packaging design by developing projects for a big spectrum of target groups for big consumer goods brands across Europe and South America.
As part of the Interpack Fair in 2014, I worked on concepts that showcased alternative packaging solutions to global challenges.
I developed two early-phase concepts. The first addressed the enormous challenge behind the use of single use plastic in disposable detergent pouches in emerging countries. The second opened up a potential new, premium market for wine producers while reducing leftover liquid in bag-in-box solutions.
CAN A WINE BOX EVER BE PREMIUM?