You probably already know LEGO, the company that makes edgy plastic bricks that hurt a lot when stepping on them and sparks hours and hours of creativity and smiles.
Well, LEGO Creative Play Lab is the department in LEGO in charge of developing the future of play and come up with radically new experiences and business models that challenge the way things are currently done.
I am Alba, designer from Northern Spain, London based.
Currently disliking COVID-19 big time.
WHAT DO I DO
I'm a product and experience designer with service and research chops, who specialises in innovation strategy and concept development.
I help people understand each other, what they're trying to say and do, and make it happen.
I have spent the last 8 years working in very different fields with some talented multi-disciplinary teams.
My practice includes prototyping solutions based off insights and user needs, verifying them through research, and crafting visual stories to explain them. Basically, bringing products and experiences from simple ideas to market-proved concepts.
On the other side, I experiment with materials and visuals in a playful and explorative way.