I am Alba, designer from Northern Spain, London based.

Currently remembering the summer ☀️🌴 

WHAT DO I DO
I'm a product and experience designer who specialises in innovation strategy and new product development.
 
I bring products and experiences from simple ideas to market-proved concepts.
By prototyping solutions based off insights and user needs, verifying them through research, and crafting visual stories to explain them both internally and externally. 
I have spent the last 8 years working in very different fields shaping new business cases with some talented multi-disciplinary teams of designers, engineers, business developers and marketeers. 
On the other side, I experiment with materials and visuals in a playful and explorative way.
EXPERIENCE
SKILLS
AND ALSO
SENIOR DESIGNER
Tech Will Save Us
2020-Current // London, UK
DESIGN CONSULTANT
Freelance
2019-Current// London, UK
PLAY CONCEPT DESIGNER
LEGO Creative Play Lab
2016-18 // Billund, DK
PLAY CONCEPT AND NARRATIVE DESIGNER
LEGO Girls Front End
2014-16 // Billund, DK
 
PACKAGING DESIGNER
Pacproject
2013-14 // Hamburg, DE
STAGE DESIGN INTERN
Raimund Bauer
2013 // Hamburg, DE
AUTOMOTIVE DESIGN INTERN
SEAT Design, Light Department
2011-12 // Barcelona ES
STRATEGY
Vision Setting, Holistic Thinking, Opportunity Mapping, Stakeholder Management
DESIGN THINKING/MAKING
Idea Generation, Concept Development, Concept Visualisation,User Experience Mapping, Art Direction, Visual Storytelling, Prototyping
RESEARCH
Desk and Focus Groups Interviews, Usability Testing and Co-Creations
 
DESIGN LEADERSHIP
Cross Disciplinary Collaborations, 
MENTOR
MYOM (Make Your Own Masters)
DESIGN CONSULTANT
LA SALVA Circular material design
EDUCATION
BA INDUSTRIAL DESIGN ENGINEERING AND PRODUCT DEVELOPMENT
2007-12 // Universidade da Coruna, ES
CONTACT
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