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What is CPL?
You probably already know LEGO, the company that makes edgy plastic bricks that hurt a lot when stepping on them and sparks hours and hours of creativity and smiles.
Well, LEGO Creative Play Lab is the department in LEGO in charge of developing the future of play and come up with radically new experiences and business models that challenge the way things are currently done.
I am Alba, designer from Northern Spain based in London.
WHAT DO I DO
I'm a product and experience designer who specialises in innovation strategy and new product development.
I bring products and experiences from simple ideas to market-proved concepts.
By prototyping solutions based off insights and user needs, verifying them through research, and crafting visual stories to explain them both internally and externally.
I have spent the last 8 years working in very different fields shaping new business cases with some talented multi-disciplinary teams of designers, engineers, business developers and marketeers.
On the other side, I experiment with materials and visuals in a playful and explorative way.
PRODUCT & STRATEGY DESIGN LEAD
2021-Current // London, UK
Tech Will Save Us
2020-Current // London, UK
2019-Current// London, UK
PLAY CONCEPT DESIGNER
LEGO Creative Play Lab
2016-18 // Billund, DK
PLAY CONCEPT AND NARRATIVE DESIGNER
LEGO Girls Front End
2014-16 // Billund, DK
2013-14 // Hamburg, DE
STAGE DESIGN INTERN
2013 // Hamburg, DE
AUTOMOTIVE DESIGN INTERN
SEAT Design, Light Department
2011-12 // Barcelona ES
Vision Setting, Holistic Thinking, Opportunity Mapping
Idea Generation, Concept Development, Concept Visualisation,User Experience Mapping, Art Direction, Visual Storytelling, Prototyping
Desk and Focus Groups Interviews, Usability Testing and Co-Creations
Cross Disciplinary Collaborations
MYOM (Make Your Own Masters)
A post graduate learning experiment.
Circular material design from farming byproducts
BA INDUSTRIAL DESIGN ENGINEERING AND PRODUCT DEVELOPMENT
2007-12 // Universidade da Coruna, ES
Ongoing // Cambridge University, UK
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