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I am Alba, designer from Northern Spain based in London.
WHAT DO I DO
I'm a product and experience designer who specialises in innovation strategy and new product development.
I bring products and experiences from simple ideas to market-proved concepts.
By prototyping solutions based off insights and user needs, verifying them through research, and crafting visual stories to explain them both internally and externally.
I have spent the last 8 years working in very different fields shaping new business cases with some talented multi-disciplinary teams of designers, engineers, business developers and marketeers.
On the other side, I experiment with materials and visuals in a playful and explorative way.
PRODUCT & STRATEGY DESIGN LEAD
2021-Current // London, UK
Tech Will Save Us
2020-Current // London, UK
2019-Current// London, UK
PLAY CONCEPT DESIGNER
LEGO Creative Play Lab
2016-18 // Billund, DK
PLAY CONCEPT AND NARRATIVE DESIGNER
LEGO Girls Front End
2014-16 // Billund, DK
2013-14 // Hamburg, DE
STAGE DESIGN INTERN
2013 // Hamburg, DE
AUTOMOTIVE DESIGN INTERN
SEAT Design, Light Department
2011-12 // Barcelona ES
Vision Setting, Holistic Thinking, Opportunity Mapping
Idea Generation, Concept Development, Concept Visualisation,User Experience Mapping, Art Direction, Visual Storytelling, Prototyping
Desk and Focus Groups Interviews, Usability Testing and Co-Creations
Cross Disciplinary Collaborations
A post graduate learning experiment.
Circular material design from farming byproducts
BA INDUSTRIAL DESIGN ENGINEERING AND PRODUCT DEVELOPMENT
2007-12 // Universidade da Coruna, ES
Ongoing // Cambridge University, UK
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