I am Alba, designer from Northern Spain, London based.

Currently summering at home ☀️🌴 

WHAT DO I DO
I'm a product and experience designer with service and research chops, who specialises in innovation strategy and concept development.
 
I help people understand each other, what they're trying to say and do, and make it happen.
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I have spent the last 8 years working in very different fields with some talented multi-disciplinary teams. 
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My practice includes prototyping solutions based off insights and user needs, verifying them through research, and crafting visual stories to explain them. Basically, bringing products and experiences from simple ideas to market-proved concepts.
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On the other side, I experiment with materials and visuals in a playful and explorative way.
EXPERIENCE
SKILLS
VOLUNTEER
DESIGN CONSULTANT
Freelance
2019-Current // London, UK
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PLAY CONCEPT DESIGNER
LEGO Creative Play Lab
2016-18 // Billund, DK
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PLAY CONCEPT AND NARRATIVE DESIGNER
LEGO Girls Front End
2014-16 // Billund, DK
 
PACKAGING DESIGNER
Pacproject
2013-14 // Hamburg, DE
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STAGE DESIGN INTERN
Raimund Bauer
2013 // Hamburg, DE
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AUTOMOTIVE DESIGN INTERN
SEAT Design, Light Department
2011-12 // Barcelona ES
STRATEGY
Vision Setting, Holistic Thinking, Opportunity Mapping, Stakeholder Management
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DESIGN THINKING/MAKING
Idea Generation, Concept Development, Concept Visualisation,User Experience Mapping, Art Direction, Visual Storytelling, Prototyping
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RESEARCH
Desk and Focus Groups Interviews, Usability Testing and Co-Creations
 
DESIGN LEADERSHIP
Cross Disciplinary Collaborations, 
MENTOR
MYOM (Make Your Own Masters)
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DESIGN SUPPORT
Blobcast 
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EDUCATION
BA INDUSTRIAL DESIGN ENGINEERING AND PRODUCT DEVELOPMENT
2007-12 // Universidade da Coruna, ES
CONTACT
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