What is CPL?

You probably already know LEGO, the company that makes edgy plastic bricks that hurt a lot when stepping on them and sparks hours and hours of creativity and smiles.

Well, LEGO Creative Play Lab is the department in LEGO in charge of developing the future of play and come up with radically new experiences and business models that challenge the way things are currently done.

ORLÉ- RURAL FUTURES

Creating a common vision for the future of rural villages, without losing their characteristics or lifestyle.

2019-Ongoing // Asturias-SP, London-UK

In the mountains of Northern Spain exists a village named Orlé. Orlé, like many others in Spain, is facing a population decline and is in risk of disappearing in a few generations.

This is a speculative futures project, where we are developing a shared vision of the future with the people who live there.

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ARRIBA ^^^

We are currently planning a workshop with a local historical society to co-create a set of desirable futures with the community.

Driving questions:

Are there any sustainable futures in an area that’s mainly linked to traditional agriculture?

What other businesses could exist?

What other lifestyles?

How can the locals be involved and feel ownership of their village’s future?

Stay tuned!

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