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What is CPL?
You probably already know LEGO, the company that makes edgy plastic bricks that hurt a lot when stepping on them and sparks hours and hours of creativity and smiles.
Well, LEGO Creative Play Lab is the department in LEGO in charge of developing the future of play and come up with radically new experiences and business models that challenge the way things are currently done.
PACPROJECT
Working alongside strategic development, I ideated, prototyped, and designed structural solutions.
2013-14// Hamburg-DE // http://pacproject.com/de
Pacproject is an agency specialised in packaging and FMCG design, strategy, branding and realisation.
During my time there I worked in the initial phases of branding and design. I focused on strategic development through rapid prototyping, concept exploration, and structural packaging design by developing projects for a big spectrum of target groups for big consumer goods brands across Europe and South America.
As part of the Interpack Fair in 2014, I worked on concepts that showcased alternative packaging solutions to global challenges.
I developed two early-phase concepts. The first addressed the enormous challenge behind the use of single use plastic in disposable detergent pouches in emerging countries. The second opened up a potential new, premium market for wine producers while reducing leftover liquid in bag-in-box solutions.
CAN A WINE BOX EVER BE PREMIUM?
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