What is CPL?

You probably already know LEGO, the company that makes edgy plastic bricks that hurt a lot when stepping on them and sparks hours and hours of creativity and smiles.

Well, LEGO Creative Play Lab is the department in LEGO in charge of developing the future of play and come up with radically new experiences and business models that challenge the way things are currently done.

I create through strategic design, visual storytelling and play.

work

LEGO CREATIVE PLAY LAB

Creating the future of play

play

FUZZY AREAS

Interacting with memories

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LA SALVA

Material development from agricultural by-products

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AMBROSÍA

World building

PACPROJECT

Packaging innovation agency work

PLASTIC PLAY

Experimenting with plastic based materials

SCENES FROM AWAY

Light and set design studies

LIGHT: EXPRESSIVE ELEMENT

Light research @ SEAT Design

RAIMUND BAUER SET DESIGN

Designing for storytelling

PAPER WORK

Paper and paper

ARRIBA ^^^