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What is CPL?
You probably already know LEGO, the company that makes edgy plastic bricks that hurt a lot when stepping on them and sparks hours and hours of creativity and smiles.
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Well, LEGO Creative Play Lab is the department in LEGO in charge of developing the future of play and come up with radically new experiences and business models that challenge the way things are currently done.
I create through strategic design, visual storytelling and play.
work
work
play
FUZZY AREAS
Interacting with memories
AMBROSÍA
Hands on world building
LEGO CREATIVE PLAY LAB
Creating the future of play
PLASTIC PLAY
Experimenting with plastic based materials
LA SALVA
Material development from hemp by-products
SCENES FROM AWAY
Light and set design studies
PACPROJECT
Packaging innovation agency work
RAIMUND BAUER SET DESIGN
Designing for storytelling
PAPER WORK
Paper crafting experiments
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